Hi, I’m Selena!

I’m a brand strategist and creative marketer based in New Jersey, working across the tri-state area. I specialize in employer branding, content creation, and campaign strategy — helping brands tell stories that connect with people in authentic, memorable ways.

I’ve produced social media campaigns, large-scale photo and video shoots, and employee branding content for companies like Five Below, Nasdaq, Wawa, Kenvue, and Jefferson Health. Whether it’s shaping proof-of-concept content, analyzing global talent market trends, or developing strategies that bring people and brands closer together, I thrive on blending strategy with creativity to make ideas come alive.

What sets me apart? I’m serious about the work, but I keep it fun. I believe the best ideas happen where professionalism meets playfulness — when research-driven insights are brought to life with creativity, energy, and a little personality.

When I’m not building brands, you can probably find me planning an over-the-top party theme, playing ultimate frisbee with my team, or watering all my houseplants (I own almost 20).