Five Below 2025
Video & Photography | Social Campaign
Produced a three-day video & photo shoot across Five Below’s stores, distribution centers, and HQ.
Created proof-of-concept content that shaped the brand’s employer branding playbook.
Final assets are featured on the Five Below Careers site, LinkedIn, and social channels.
Proof of Concept TikTok Video
TikTok proof-of-concept video for Five Below. I shot, directed, and edited this trend-based content to highlight the crew’s culture and set the tone for their employer branding playbook
Store Career Video
One-minute careers video shot in-store at Five Below. I contributed to the imagery concept and supported on-site production to capture the brand’s energetic, fun workplace culture.
See this video featured on Five Below Careers Website
Proof of Concept TikTok Video (“Where’s my…?” Trend)
TikTok proof-of-concept video for Five Below, built on the ‘Where’s my…?’ trend. I shot, directed, and edited this playful piece to showcase how employer branding can connect through humor and trends.
WowTown Corporate Career Video
One-minute careers video highlighting Five Below’s corporate HQ, WowTown. I helped develop the imagery concept and supported on-site production to bring the brand’s culture to life
See this video featured on Five Below Careers Website